Most players and users stop playing your game and using your app and website because they don’t find enough value to come back.What you think they value vs what they actually value are two completely different things.
Do you know why people play your game and use your app and website? Do you know what they value?
[Key Topics Include:]
- How to find what your players and users value
- How to focus on and enhance that value
- How to align that value to the business to make money
[Bonus]
A sneak peak at my secret sizing and spacing system in action.
[Who the seminar is for / Who should join the seminar]
・Game developer
・Game designer
・Game planner
・App developer
・App designer
・Product designer
・Web designer
・Web developer
・Web Producer
・Graphic designer
・UX designer
・UI designer
・User / Player researcher
・Programmer / Developer
Jacob Nelson(ジェイコブ・ネルソン)氏
ワシントン大学で情報管理を専攻し、修士課程で卒業。その後、デザインR&D責任者、UX&PX戦略責任者、デジタルマーケティング&ブランド責任者など、グローバルおよびローカル企業で複数のリーダーポジションを歴任。スタッフォードシア大学、ワシントン大学のデザインメンターも務めた。キャリアを通じて数え切れないほどのサイト、アプリ、モバイルゲームプロジェクトに取り組み、彼のモバイルゲームはGoogle PlayやAppStoreの「注目のゲーム」「トップチャート」で紹介されたこともある。また2018グローバルキャリアアワードで「ベストマーケティングチーム」賞を受賞。最近の出版物には、PX&UXデザインに関する教育シリーズや、共同論文「メンタルヘルスに関する感情コンピューティング」(ヘルスケア向けゲームIoT)がある。
Learn how to retain and grow your player and user base in 1 hour
■Date and time
2024/12/17(TUE) 19:30~20:30(JST)
■Place
Zoom
■Speaker
Jacob Nelson
After graduating from the University of Washington with an M.S. in Information Management, Jacob Nelson worked in multiple leadership positions at global and local companies as Head of Design R&D, Head of UX&PX Strategy, Head of Digital Marketing & Brand, and others. Jacob was also a design mentor for Staffordshire University and the University of Washington.He has worked on countless projects, sites, apps, and mobile games over his career with his mobile games showcased in the coveted “Featured Games” and “Top Charts” on Google Play and App Store. Jacob also won the “Best Marketing Team” award at the 2018 Global Carrier Awards. His recent publications include an educational series on PX&UX design and joint paper with the University of Tokyo, “Affective Computing on Mental Health” (Game IoT for Healthcare).Currently, Jacob leads the fusion of UX (sites, applications) and PX (games) design, and is engaged in research and development of products and services that utilize AI, IoT, DLT, NFT, and other future technologies.
【Contact】
CREEK & RIVER Co., Ltd. PEC
In charge of the webinar "Learn how to retain and grow your player and user base in 1 hour“
Email:inquiry.prolang@hq.cri.co.jp
C&R社は1990年の創設以来、クリエイター・エージェンシーのパイオニアとして、企業合同説明会やキャリア相談、セミナーなど、クリエイターの皆さまのキャリアアップとスキルアップをサポートしてまいりました。今後も、ミッションである「プロフェッショナルの生涯価値の向上」のもと、さまざまな取り組みを通じて、クリエイターの方々がその能力を最大限に発揮できる環境づくりをめざしてまいります。