Creek and River Co., Ltd. (C&R) invites you to a live webinar on Saturday, November 15, 2025, focused on how to strategically integrate AI into UX workflows and decision-making.
*This webinar is available in English (original) or Japanese (interpretation).
This webinar offers a practical, step-by-step guide to leveraging AI in UX strategy.
From identifying bottlenecks in the user journey through AI-powered analytics, to running rapid testing cycles with simulation tools, and building metric-driven improvement frameworks-Matt Penna will walk you through the key components of a modern, AI-enhanced UX strategy.
AI acts as a strategic partner in UX-not a replacement for human creativity, but a complement to it.
It helps teams make faster, more informed decisions while maintaining a user-centered approach.
▼What you’ll learn: How to use AI analytics to uncover friction points in the user journey
How to implement rapid testing and iteration using AI simulation tools
How to build a metric-driven UX strategy for continuous improvement
How to develop team capabilities for effective human-AI collaboration
Common pitfalls and best practices when integrating AI into UX strategy
▼Questions we’ll address: How can I ensure AI recommendations align with my users and business goals?
What’s a realistic timeline and budget for implementing AI-powered UX analytics?
How should teams respond to concerns about AI replacing human creativity in UX?
Join Matt Penna to explore how AI can help reshape your UX strategy-and drive better outcomes for both users and your organization. UXデザイナーMatt Pennaと学ぶ UX戦略 ~AIによる戦略的転換~ ■日時 2025年11月15日(土)10:00~11:00
■場所 オンライン開催
■登壇者
UXデザイナー
マット・ペンナ(Matt Penna)氏 Bank of America、Disney、Berlitz、Volvo、ADPなどのブランドで25年以上ユーザー体験デザイナーとして活躍し、受賞歴もあるアートディレクター。音楽制作、ウェブデザイン、コーチングの分野でいくつかのビジネスを立ち上げている。http://uxtactical.com/
【お問い合わせ】 株式会社クリーク・アンド・リバー社
PEC事務局「UXデザイナーMatt Pennaと学ぶ」セミナー担当
Email:pec_seminar@pr.cri.co.jp UX Strategy: The Strategic Shift with AI ■Date and time 2025/11/15(SAT)10:00~11:00(JST)
■Place Zoom
■Speaker
UX designer
Matt Penna氏 Matt Penna is an award-winning art Director 25+ years user experience designer for such brands as Bank of America, Disney, Berlitz, Volvo, ADP. He has also started several businesses in the areas of music production, web design, and coaching. His most recent venture, UX Tactical, is a consulting and education company. http://uxtactical.com/